Sourcing a new property to truly match the exceptional standards and guest appeal of our established Simpson Hotel collection is never easy and yet, when the right place presents, the decision couldn’t be simpler. In a stunning position overlooking glorious Almyros Beach, just 2km from the centre of upmarket Agios Nikolaos, the moment we saw The Sand Suites we knew it was an absolute gem.

Our prestigious new Simpson Hotel promises an abundance of style and the thoughtful touches that elevate the whole experience from charming to sublime, offering that rare kind of luxury that whispers rather than shouts; a blend of stillness, refinement and effortless good taste that prompts relaxation from the moment you arrive. Tucked discreetly away behind a gated entrance and the guest car park, the beautifully landscaped gardens are an oasis of attractive water features and exotic palms - the perfect introduction to this elegant retreat just moments from one of Crete’s most desirable coastal towns.

A leisurely 25-minute stroll along the shoreline — or a swift five-minute taxi ride — brings you to the heart of Agios Nikolaos, where boutique shops, chic bars, contemporary galleries and waterfront restaurants create a vibrant, cosmopolitan atmosphere. Here, glamorous marina living meets Cretan charm, offering the perfect contrast to the cool sanctuary of your accommodation.

The Sand Suites themselves promise an intoxicating blend of comfort and elevated style in a blissful setting by the sea. The suites are elegant and sophisticated, with soft natural tones and thoughtful touches throughout — each with its own jacuzzi, plunge pool or swimming pool and outdoor space cleverly designed to drink in the spectacular sea views. Bathrobes and slippers are provided, and breakfast is delivered daily to your suite on a tray at the time of your choosing, adding a quietly luxurious start to each day.

Almyros Beach with its sunbeds, long sweep of golden sand and shallow turquoise waters, is accessed directly from the suites via a shaded path and pretty, wooden bridge that feels almost tailor-made for slow holiday mornings, though water sports are available for those who enjoy a little activity between moments of pure relaxation. Guests also enjoy access to the large swimming pool and facilities of the neighbouring boutique hotel — an inviting choice for a morning swim or relaxed lunch at the beachside restaurant.

The concierge team is central to the hotel’s high-touch yet unobtrusive service. Whether you wish to arrange wine tasting, a massage, dinner reservations or a hire car delivered directly to your suite for a day or two’s exploration, assistance is always intuitive, discreet and warm. Honeymooners will also find the hotel an inspired choice, with three beautifully curated holiday packages available to enhance a truly unforgettable stay.

Our newest adult only Simpson Hotel occupies a privileged position along a popular stretch of Crete’s northern coastline. Once within the elegant grounds it feels worlds away from the everyday, yet just moments from local tavernas and the fashionable energy of Agios Nikolaos. It is this balance — gentle mornings by the sea followed by stylish evenings in town — that makes a stay here feel so effortless, so restorative and so perfectly in tune with the sophisticated spirit of Crete.

A place to unwind. A place to indulge. A place to feel utterly at ease. Introducing The Sand Suites.