Cookie policy

We use cookies to improve your browsing experience

By accessing and using our websites or other services, you are agreeing to the terms of this policy and our privacy policy. Please do read this cookie policy and our privacy policy carefully so you know what we are doing with your information.

We may update this cookie policy from time to time and will post any changes on our website at so it's a good idea to come back occasionally and read through it again. This cookie policy was last updated on 23 June 2023.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other devices such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

Simpson Travel puts cookies (see categories below) on your machine when you visit the site. Should you decide you do not wish to enable cookies, we will stop using those cookies immediately. The cookies will remain on your machine and self expire after a period of up to 1 year.

For more details about cookies and details of how to delete and disable cookies you can visit and also see our section on more information and turning cookies off below.

How does Simpson Travel use cookies?

Our website uses cookies to to provide increased functionality when you are using our services. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website and our services.

Unless you have adjusted your browser settings (where possible) to refuse cookies, our systems will issue cookies as soon as you visit our websites or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.

The cookies that we use on our websites only collect anonymous information to optimise our services, and do not collect personal information.

Please note that not all the cookies on our sites are set by us.

What cookies are on the Simpson Travel websites?

The cookies on our website fall into the following category:

Necessary cookies
A strictly necessary cookie is a cookie that is vital for the functioning of a website and does not require user consent. Strictly necessary cookies are a necessary tool for the user to browse and use the website features.

Advertisement cookies
Targeting and advertising cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you. Advertisers will place these cookies on a website with the website operator’s permission. The information the cookies gather on you can be shared with other advertisers to measure the performance of their advertisements. Additionally, another purpose of targeting and advertising cookies is to build user profiles from visitors to the website to gather statistics on the performance of the advertisements that can carry across many websites. 

Analytical cookies
Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.

Functional cookies
Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example: by allowing you to carry information across pages of our website to avoid you having to re-enter information; to allow you to access stored information if you have registered with us.

Performance cookies
Performance cookies are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies don’t collect identifiable information on visitors, which means all the data collected is anonymous and only used to improve the functionality of a website.

Social cookies
Social media cookies are cookies used to connect a website to a third-party social media platform. They remember a user’s details after the user signs in to a social media account from a website. Many social media cookies are set through plugins, widgets, and sharing buttons.

Container cookies
Sometimes we use containers where cookies will be placed but contain no data. These are in place before you have accepted the cookie conditions. As they are not cookies and contain no data, they are considered outside of any cookie policies.


What functional and analytical cookies do we use?
We have set out below the main functional and analytical cookies that we use: Tracking Cookies

Tracking cookies allow us to see how visitors move around our website when they are using it, and allow us to record which content viewers view and are interested in. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for and by tracking the success of advertising campaigns on our website.

We have set out below an example of some of the tracking cookies that we use:

Google Analytics

Function: Used to monitor traffic to the website and collect high-level statistical data (no personal information) about users

Cookies employed:

  • __utma - This cookie helps us determine the number of unique visitors to our website.

  • __utmb - We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website.

  • __utmc - Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website.

  • __utmz - This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link).

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting and following the instructions provided.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Contact us

Our full details are set out in our privacy notice. You can email us with any questions, queries or complaints at