Apothikes Beach Suites

The Gulf of Mirabello & South East Crete, Crete, Greece

Part of theSimply Simpson collection

The simple things in life often give the greatest pleasure and we believe our Simply Simpson Collection offers the chance to experience a more authentic taste of local living in some of the most idyllic locations in the Mediterranean. Take time to discover our comfortable, no-frills accommodation and join us on the road less travelled.
Simply Simpson

  • 2-4
  • 1
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  • Four comfortable self-catering suites
  • Magical beachfront location
  • On Crete's unspoilt southern shore
  • Nearest taverna 1min walk

These four charming suites sit just steps away from Ferma beach, screened by tamarisk trees and furnished with a wooden walkway leading directly from suite to sea. Located on the south east coast between Ierapetra and Makriyialos, Cretophiles might recognise this delightfully unspoilt spot as Crete the way it used to be, whilst those new to the area are in for a real treat.

The Apothikes were originally used as warehouses for carob pods, once widely cultivated in Crete and exported all over the world. The trade declined and the warehouses were abandoned, but a local hotelier quickly saw the potential of this superb location and converted the building into four, comfortable self-catering suites, each with its own patio, barbecue and sunbeds. This means that you can wander out of your front door and straight onto the beach. The beach taverna in particular comes highly recommended offering delicious local cuisine in a fabulous location overlooking the sea.

The suites have enormous appeal for a young family in search of simple seaside pleasures; the beach is a mix of sand and shingle, with irresistibly clear water for paddling or snorkelling. This location is also excellent for a couple interested in exploring the southern coast, with characterful towns such as Ierapetra and the beaches and seafront tavernas of Makriyialos just 20 minutes away by car. And if you have time, a trip inland will reward you with outstanding views across stunning, other-worldly landscapes that few visitors ever get to see.

Looking for 10 nights..? Why not add a 3-night stay in a boutique hotel to your villa holiday. To find out more, view our 10-night holidays in Greece.


Four beachfront suites

  • Ammos, Avra, Ilios and Thalassa
  • All identical, except for Ammos which has an en-suite bathroom


  • Open-plan living/dining/kitchen area with TV
  • Kitchen includes full-size cooker, microwave, fridge-freezer
  • Double bedroom (150cm x 190cm)
  • Bathroom with shower over ½ bath
  • Two divan beds in living area suitable for children under 16


  • Complimentary WiFi
  • Air-conditioned throughout
  • Iron, ironing board, hair dryer, bath and pool towels provided
  • Washing machine
  • Private sunbeds
  • Patio dining table and chairs 
  • Wooden decked paths lead towards the sea
  • Parking space
  • Please note there is a steep incline behind the suites to the coast road of 100m
  • Our Covid-19 pledge means your holiday is fully protected. However, there may be special conditions surrounding flexible booking at this property. For further details, please visit: /covid-pledge-flexible-booking.


  • All properties with WiFi are able to support basic functionality such as web browsing and checking emails*

* We aim to offer an uninterrupted service but sometimes due to factors beyond our control reliability can be affected.

National tourist licence (EOT): 1040K10000042300


  • Located on Ferma beach
  • Nearest taverna 1min walk
  • Ferma village mini market and tavernas 10min walk
  • Ierapetra 20min drive
  • Makriyialos 20min drive
  • Agios Nikolaos 40min drive
  • Heraklion airport 1hr 35min drive

Car hire

Car options

Based on the number of people travelling, the following hire car(s) are included in the package price of your holiday:

  • 2-3 guests – 1 Group C2, Fiat Grande Punto or similar*
  • 4 guests – 1 Group D2, Hyundai i30 or similar*

*All our cars include comprehensive insurance with no excess charge.For this particular destination, the undercarriage, tyres, wing mirrors and windscreen are not included in the cover.

Car specification

Group C2 – 1.2-1.4 litre engine, 1 large suitcase*

Group D2 – 1.4 litre engine, 2 large suitcases

The following cars are available as alternatives on request (supplements apply). Please call our travel specialists for details.

Group CA – Automatic Fiat Grande Punto or similar, 1.2-1.4 litre engine, 1 large suitcase*

Group D3 – Skoda Octavia or similar, 1.4 - 2.0 litre engine, 3 large suitcases*

Group DA3 – Automatic Seat Toledo or similar, 1.4 - 2.0 litre engine, 3 large suitcase*

Group L2 – Skoda Yeti or similar, 2.0 litre engine, 3 large suitcases*

* Suitcase sizes are based on a large suitcase being approximately 75cm x 41cm x 31cm, a medium suitcase of approximately 65cm x 46cm x 29cm and a small suitcase of 55cm x 40cm x 20cm.

Customer feedback

They say in customer service that a crisis is an opportunity. Simpson proved the truth of that when our booking was cancelled at late notice by the property owner in Crete due to Covid-19. Too many UK holidaymakers were pulling out, apparently, due to concerns over the virus and the owner had had enough. It must be so tough for companies like Simpson to deal with situations like this at a time when all holiday companies are struggling for revenues. But their response was fantastic. They offered us our money back, but also found us some excellent alternative properties. They gave us time to decide, allowed us maximum flexibility and we ended up in two different parts of the island for one week each – providing a more varied holiday than we'd originally planned, in properties that were just stunning. The result was one of the best holidays we've ever had.
Jane Owen – via TrustPilot – September 2020

The biggest selling point is the location – it’s just beautiful! Waking up to the sunrise and the sound of the waves lapping the shore was blissful! It’s was supremely relaxing because we had everything we needed – a lovely space both inside and out. No need to go anywhere unless we really wanted to. Everyone we spoke to was very friendly and helpful – Simpson Travel in the UK, in Crete, the car rental people. Highly recommended.
Vicky – October 2019

The simple pleasures of sun, blue sky and the sea a mere 20 yards or so from the door, with the not infrequent addition of a glass of something refreshing, just can't be beaten and easy to see why, seemingly, a significant proportion of guests don't venture much further! Add into the equation the services of Marion as our local representative who, apart from just being such fun, ever helpful and absolutely delightful (she bakes great cookies too!), was able to pick up quickly on exactly what we were looking for from our visit, thus enabling us to get a real flavour of our first venture to this end of the island on the back of her recommendations. Kostoula, who met us when we arrived and departed, was equally lovely and, yet again, we ended another Simpson holiday feeling we were saying goodbye to friends rather than just reps. A week was just not long enough so we shall return again at some point to explore further. Finally, a big thank you to Rosie and her team for the whole booking and pre-departure service – faultless as usual!
Michael & Jean – September 2019

My husband and I stayed at the Apothikes Beach Suites for the second year running. It is wonderful to step off the patio and straight on to the beach and great for an early morning swim. Once again our rep, Marion, was extremely helpful with tips and information about the area. Our experience with the car hire company was excellent and we managed to cover 1,400 km touring Eastern Crete. There were several very good tavernas within walking distance. We would recommend this part of Crete for a quieter, more traditional taste of Crete.
A Murray – September 2019

We had a wonderful relaxing holiday at Apothikes, a truly unique place to experience the real Crete – we relaxed and explored the local area. The locals are very friendly and food in every taverna lovely.
Simon & Julia Peach – September 2019

Simpson doesn't look anywhere else, reassuringly perfect value for money, There are lots of pretenders to the throne, but the King and Queen of travel are Simpson.
Tim – August 2019

Only our second Simpson Holiday. You guys are different class. Can’t wait for our next journey together.
Conor & Mag – August 2019

First time we had used Simpson Travel to go to Crete after reading about them in The Telegraph, also highly recommended by others who have used them for many years. Personal and prompt service was greatly appreciated and listing all the documents as attachments for our itinerary was superb as we knew we had everything in advance. Your representatives in Crete were so efficient, so helpful and very knowledgeable.
The Bailey family – August 2019

WOW! This place surpassed our expectations. A wonderful beach, perfect for all of our party. Ages ranging from almost 2 to 56. So comfortable in the suites and local restaurants easy to walk to. Hoping to return before everyone finds out about this magical place.
The Welshes – August 2019

Thank you to Simpson Travel for another lovely holiday. This was our second trip to Apothikes and it did not disappoint. We loved falling asleep listening to the sea (and sometimes the wind), snorkelling in the bay, reading in the hammock and enjoying the hospitality in the local tavernas. Would recommend to anyone looking for a relaxing spot.
Janet Jaudun – July 2019

We had a wonderful week in Ferma for our honeymoon.The studio was perfect and as expected; very well furnished, clean and comfortable. Location was excellent, only 10 metres from the sea! The Simpson Travel rep was lovely, very friendly and knowledgeable. We were very pleased with the experience we had through Simpson Travel and would certainly book through them again.
James, Oakham – July 2019

What an incredible place – perfectly situated in quiet Ferma bay and only a couple of strides from front door to the gently lapping waves. This was the perfect rest and relaxation holiday spent snorkelling amongst the rocks, reading in the hammock and watching the sunset with a glass of local wine. Our local rep, Marian, provided us with some brilliant recommendations to explore the local surroundings. Cannot recommend this place more highly!
J Dalton – July 2019

This was an R&R holiday for us. The accommodation was excellent and extremely well equipped – location perfect.
John & Tony – Ilios Suite – May 2019

We’ve felt like castaways since arriving in this heavenly little bay and Ilios has been filled with relaxation. We shall miss the sea’s ebbing soundtrack from our slumbers. Had a wonderful stay and shall most definitely be returning. Many thanks to the great Simpson team.
Clare & Mark – Ilios Suite – May 2019

Lovely relaxing week here. Absolutely idyllic location with an amazing welcome pack and everything we needed re equipment.
Pat & Brian – Ammos Suite – May 2019

We really enjoyed our stay at the Apothikes Beach Suites, generous in size, well equipped, and a beautiful and secluded location. We loved being right on the edge of the sea, and there can’t be a better way to start the day than breakfast with the sunrise, the sound of the waves, and a local friendly cat! A very chilled and relaxing week. It could only have been better if we’d booked two weeks!
Mr Thornber – Ammos Suite – October 2018

Apothikes Beach Suites provided a peaceful haven away from the hustle and bustle of everyday life. Waking up each morning to the sound of the waves only a few feet away from the apartment was amazing. The beach was quiet and tranquil and we often felt that it was just for us. It’s a perfect place to unwind, read and recharge your batteries.
Nicky Griffith – Thalassa Suite – August 2018

Apothikes Beach Suites is perfect if you want to switch off completely and wake up looking out to sea every morning and hear the sea lapping against the beach as you sleep. The apartments are well equipped and in a charming spot right on the beach. We stayed with our 4-year-old, which was perfect as we could sit pretty much at the end of our veranda and watch him play in the sea as you are so close. There were two other families staying the same week as us, the children all played together which was great, but it was also private enough that you didn't feel on top of each other even if you were eating at home as each apartment is screened off so it feels private. It is nice being close to a couple of tavernas, but you need to be able to drive if you want to venture further afield. There are some lovely coves with a taverna a short drive away. The sea is crystal clear and the whole area has a rugged charm. The tavernas we went to were really good and the people are extremely friendly.
Kate Tungatt – Ilios – August 2018

Idyllic location, the children had a real sense of freedom being on the beach all day. Just perfect.
Chota Fox – Thalassa Suite – August 2018

Utter bliss! We chose the Apothikes Beach Suites from the website because it looked just what we wanted. We were wrong! It was so much more.... It would be hard to imagine a nicer place. A truly fantastic location just a few steps from the sea. We fell asleep and woke to the sound of lapping waves. Thalassa is a beautiful apartment, simply decorated but with all mod cons. It has great outside space with a dining table and chairs, barbecue, outside shower (a godsend after our frequent dips in the sea), sunbeds and a hammock. It’s the perfect place to spend a lazy week, reading, swimming and snorkelling, admiring the view and enjoying the Cretan hospitality. Driving to and from the airport was easy too.
Janet Jaudun – Thalassa Suite – July 2018

We had a wonderfully relaxing holiday at Apothikes Beach Suites - the staff are excellent. Please don’t change as the personal service is great from all concerned.
Mr Cameron – Thalassa Suite – June 2018

We didn’t want to go home! We had a fabulous two weeks in peace and beauty at the Apothikes Beach Suites. We are very impressed with Simpson Travel and its attention to detail. Just perfect really. Thanks to Harvey and his team, especially Marian. There is so much to do and still see. The Archeological Museum in Heraklion is a must, but take a day for this alone. Kritsa is a cute Greek village – beautiful flowers and character. Vai beach palm trees are beautiful, great archeological site too.
Jodie & Colin – Avra Suite – June 2018



A lovely location, unique probably. A delightful apartment, nothing left to chance.
Godfrey Keynton – Avra Suite – June 2018

We didn’t stray far – to the sea, the Avra Taverna and to the shop….that’s about all! You can’t beat being right on the beach.
Mary Clifford – Thalassa Suite – May 2018

We had a wonderful time at the Apothikes Beach Suites. Lying awake at night listening to the waves was incredible. Each morning we would wake up and have a coffee outside on the beach whilst pinching ourselves that this was real! It was the most relaxing holiday I have ever had. Fabulous, quiet and in an unspoilt location. The organisation by Simpson Travel was brilliant – thank you all so much. We can’t wait for next year when we will definitely return.
Sharon – Ilios Suite – May 2018


Paradise. Please don’t tell too many people.
Philip Ferguson – Thalassa Suite – May 2018

My two weeks at Apothikes Beach Suites came to an end and I was sorry to leave my little slice of heaven. It’s an amazing place, so peaceful and quiet, exactly what I was looking for and it was amazing to have the sea ten steps from my front door. I was really able to relax, recharge my batteries and just catch up on my reading, painting and learning to do nothing! I will definitely be back and will recommend this to all.
Jasmin – Avra Suite – May 2018

Stunning location, secluded accommodation - we had a very relaxing holiday. 
Mrs Scott – October 2017

A lovely, relaxing place. The location on the beach was perfect and the sound of the waves lapping just outside was very special. We had a very easy, relaxing and special holiday. Everything was organised so well that any portal stress were taken out of the equation before we arrived. A door-to-door service really, we wouldn't hesitate to recommend both the villa and Simpson Travel to anyone.
Mr Urwin – October 2017

If you want excellence at all levels, I do not think you could be disappointed with Simpson Travel. They attend to the little details, starting with when you book your holiday to when you drop off your vehicle at the end! As we all know, it is the small touches that shift anything from 'good enough' to excellent – and that is what you get. A very happy 'Simpson Traveller'.
Ms Dunne – October 2017

My husband and I stayed in Apothikes to celebrate our 25th wedding anniversary. It was the perfect spot for a second honeymoon and although we felt we really should explore the island a little more, we found it impossible to drag ourselves away from our perfect little spot in paradise...nothing beats waking up to the waves lapping against the shore and the sun beating through the shutters every morning. 
Mrs Taylor – October 2017

We came here with the best intentions of exploring this coastline but we could not bear to tear ourselves away from this wonderful, tranquil spot. It has been dreamy to open the door each morning to see this sight of the sea and hear the sound of the lapping waves. The villa is exquisitely simple and comfortable – comfortable bed linen and an excellently equipped kitchen was much appreciated. Dimitri and his family are truly magnificent hosts. Thank you Evie for being delightfully helpful and not remotely intrusive. This was our first holiday with Simpson Travel, but not to be our last.
Tim & Catherine – September 2017

A lovely relaxing week at Apothikes beach suites – a beautiful location. Thank you to Evie. 
Chris & Jim – September 2017  

We've had a fantastic time! Idyllic setting – we really couldn't have asked for more. So peaceful and relaxed in the day. We would highly suggest barbecue-ing on the beach – had such fabulous food and paired with the stunning location and some local wine, the experience was incredible and will be very difficult to beat!
The Stoodley'Family – August 2017

I feel like I have died and gone to heaven here! I cannot fault this beautiful house in this beautiful location. I have just had the most relaxing week with my husband and daughter. The only downside is that I have to leave today. I will return but for two weeks next time. Everything has been perfect – from this island to our lovely, friendly and very accommodating travel rep. Evie, thank you!
The Davis Family – August 2017

Apothikes Beach Suites is a perfect place to unwind. From the first swim with the sun low in the sky, to watching the moonlight on the water, you have comfort and all amenities close at hand. Very peaceful and very Greek.
F Moody – Ilios Suite – June 2018

We can highly recommend Apothikes Beach Suites.
Mr Wood – Ammos Suite – May 2018

Kakkos Bay is an incredibly beautiful setting and the apartment being right on the beach is a rare treat indeed. We enjoyed the apartment and setting so much we could hardly bring ourselves to get in the car to have a look around! Everyone we dealt with was friendly and helpful. I wouldn't hesitate to recommend this holiday and can't wait to return to Crete to enjoy the blissful relaxation again.
Mrs Butcher – August 2017

What a superb location! Everything is perfect. My only regret is having to go home. This was my first visit to Crete and I would certainly want to come back in the future. I love cooking and so it was with great joy I found all the equipment for proper meal preparation. In many self-catering holiday apartments one finds the basics but not things like cheese graters, vegetable peelers, baking trays, garlic crushers, etc. I even managed to bake a batch of rolls! The welcome pack of provisions was fantastic and generous. Thanks Simpson Travel! We had lovely neighbours and shared a few meals with them. The shops had everything we needed and local tavernas were friendly and generous, with kind touches like a free Greek dessert and a shot of Raki at the end of our meal. I could go on and on but suffice to say this was a pure delight – a little piece of paradise – and I would definitely consider returning in the near future. Evie was a star – so helpful and friendly – and everyone went out of their way to make our stay memorable.
Margaret & Carly – July 2017

Spectacular location – we loved being so close to the sea! Lovely accommodation. Fabulous week, shame to go but hope to come back.
The Clements Family – July 2017

We have really enjoyed our week in Apothikes Beach Suites. The beach is lovely and great for snorkelling and how wonderful to have the sea one minute away! We did spend a lot of time on our own 'private' beach, why wouldn't you? This is a lovely spot – great to sit out and have breakfast looking at the sparkling sea. We had a great relaxing holiday and we will most definitely return!
Emma & Jonathan – June 2017

An idyllic two weeks in Apothikes Beach Suites – ours being the only one occupied. To open the door each morning onto the sparkling sea, the sun gently filtered by the tamarisk tree was always a joy. The tranquillity of the days was glorious. The local taverna is convenient, and there are many others to try. Shopping is also easy, with large supermarkets in Ierapetra and many smaller ones along the main road. We would like to thank Evie, the Simpson Travel rep, for her help and guidance and Marrilo, who kept the apartment spotless.
Pete & Gill – May 2017

What an idyllic location – so relaxing and right on the beach. Opening the window early morning and getting back in to bed with that sea breeze and sound of the lapping waves – unforgettable. Perfect place for children – our 4-year-old twin daughters enjoyed the beach here. 
Sam, Evie & Gracie – May 2017

Our choice of Greek properties is as diverse as the islands themselves, ranging from simple seaside charm to genuine luxury and style. Much of our portfolio is privately owned, and price alone is therefore not a universal guide. We contract all our accommodation in person, and each property has its individual appeal. To help you make the right choice based on your own priorities, we have devised a simple grading guide to be considered in conjunction with each individual property description, awarding up to a maximum of five stars for the below categories.

Grading Help

Property Grading Key:

  • 5/5


  • 4/5

    Very good

  • 3/5


  • Location


    Position, view, serenity, privacy

  • Comfort


    Space, style, overall furnishings

  • Facilities*


    Property enhancements

  • Amenities*


    Proximity to beaches, restaurants and shops

* For further clarification on Facilities and Amenities, please view the 'Details' tab for each property or speak to one of our experienced sales consultants.

The road from north to south Crete takes you on an inspiring journey from the exclusivity of Elounda and the elegance of lakeside Agios Nikolaos into a rugged landscape harbouring the soul food of a simpler life. From gorges and caves to the mountain communities of the beautiful Lasithi Plateau – and then on to the romantically unspoilt beaches and homely tavernas of Myrtos, Makrigialos and Ferma in the south – this is Crete at its most warmly welcoming, without artifice, where you’re a guest and never a tourist.

Discover it for yourself from a handpicked villa in The Gulf of Mirabello & South East Crete.

Read more on our Crete region page

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